Facebook – A Waste Of Time And Money
It’s no secret to those who know me, I think Facebook is an awful waste of time. I cringe, viewing people who have friends lists in the thousands – knowing well that even hovering somewhere in the range of 65 – half of the people on my list, were irrelevant. Worse still, is the level of interaction that you manage to achieve with your so-called friends on Facebook. In the scheme of real, human interaction – Facebook has all the depth of a shot glass. It is a terrible facsimile for a relationship. Alexander Graham Bell invented a far more meaningful means of communication in 1876, so all of the accolades and pomp surrounding Facebook and its idiot founder, seem to me, misplaced.
Now comes a story about how Facebook has been misrepresenting data relating to ads placed on the network, which has basically made all of the metrics provided to advertisers as to views/interactions etc – one big lie. Facebook has had a huge problem monetizing its service and this will not help to reassure ad buyers. What’s worse still, is that this information comes within days of a huge outcry about fake news being promulgated through Facebook and how some (lunatics) feel that it led to Hillary Clinton’s defeat. The notion that Facebook was anything but partisan in favor of Hillary Clinton is absurd – but the fact that they lie to their customers is damning.
The social-networking giant said Wednesday it has found numerous errors in the ways it calculates how many people view its ads, artificially inflating their perceived value to advertisers and publishers.
Key metrics that Facebook has exaggerated include the weekly and monthly reach of marketers’ posts, which got inflated by 33 percent and 55 percent, respectively, as the site improperly included repeat visitors in its figures.
Elsewhere, Facebook admitted to exaggerating the number of full views that video ads received, as well as time spent by users reading fast-loading “Instant Articles” for publishers including The Post and the Wall Street Journal, both of which are owned by News Corp.
As if it wasn’t insipid enough to be pummeled with advertisements while trying to scroll to the next picture of somebody’s dinner – we now know that the poor schmuck who placed the ad has been effectively ripped off. Now, understand – I don’t really care if advertisers are ripped off because social media is the last place that you should see advertisements – but the fact that this smears the name of Facebook makes me smile. All of this just reaffirms what I have been saying for the last 18 months or so – Facebook is cancer. It destroys real human relationships in favor of some fantasized fiction that glorifies everything from last night’s risotto to a 2200 mile road trip that was really a nightmare of breakdowns, arguments, and misery. It’s all a grotesque lie… and I won’t be a party to it. Die, Facebook… die.